The Present and Active stage marks a shift in an organization's mindset towards digital transformation. It's the phase where they move beyond "business as usual" (BAU) and begin to explore the potential of digital technologies. Here's a closer look at this key characteristics of this stage:
Growing Awareness:
There's a growing recognition within the organization of the importance of digital technologies for improving efficiency, gaining a competitive edge, and meeting customer needs. This awareness might be driven by factors like industry trends, competitor success stories, or internal inefficiencies.
Sporadic Experimentation:
Organizations start experimenting with isolated digital solutions to address specific pain points. This might involve piloting new software, implementing a cloud-based solution for a particular department, or exploring basic data analytics tools.
Limited Integration:
Digital initiatives are often siloed and don't necessarily integrate with existing systems or processes.
Early Investment:
Organizations may start allocating some budget towards digital initiatives, but it's typically not a significant investment at this stage.
Focus on Efficiency:
The primary goal of digital initiatives in the Present and Active stage is often to improve operational efficiency by automating tasks or streamlining workflows.
At this stage, organizations can start planning for transition from isolated experimentation to a more strategic and integrated approach to digital transformation.